This is a simple explanation and guide on using “META data” to inform search engines of the content of your website and pages within your website. The major search engines of today (Google, Yahoo, and Bing) look at more than the words on a web page on your website to make a determination as to its subject. Since the early 1990’s, search engines have looked at what is called META data, contained within the code of a website, as a reference to a specific web page’s topic in addition to the wording on the page. One of the definitions of […]