A client recently questioned me on the idea of content marketing (also called article marketing). How dare they! Kidding, mostly, because the truth can handle questioning. Their reasoning, which seemed to be fairly well thought out, had one fatal flaw. They determined that if all, literally all, of their content on their website and on social media was promotional or an ad that they would sell more stuff. Why? Because of the sheer number of times people would be exposed to their ad. To hear them tell it, people would have no choice. The fatal flaw in that thinking? People […]