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Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard

by HeadMaster
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By Lara O’Reilly Alphabet Inc.’s GOOGL -0.45% Google is issuing refunds to advertisers for ads bought through its platform that ran on sites with fake traffic, people familiar with the situation said, as the company develops a tool to give buyers more transparency about their purchases. In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with invalid traffic, known in the industry as “ad fraud.” The ads were bought using the company’s DoubleClick Bid Manager. Google’s refunds amount to only a fraction of the total ad spending served to invalid traffic, [...]

Google Could Face a $9 Billion Fine for Rigging Search Results

by HeadMaster
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EU antitrust regulators aim to slap a hefty fine on Alphabet unit Google over its shopping service before the summer break in August, two people familiar with the matter said, setting the stage for two other cases involving the US company. The European Commission's decision will come after a seven-year investigation into the world's most popular internet search engine was triggered by scores of complaints from both US and European rivals. The EU competition authority accused Google in April 2015 of distorting internet search results to favour its shopping service, harming both rivals and consumers. The Commission and Google declined [...]

How To Make Someone An Admin On Google+

by HeadMaster
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I'm going to assume that you have a Google+ account for your business. If you are a local business and want to get any traffic, this is beyond crucial. Just go to https://www.google.com/business/ and get going. You will probably want to make other people administrators or as Google calls it, a "manager." It's helpful so that you aren't having to do all of the posting or if you have another person helping you get verified. In order to make someone a manager on Google+ (Also called Google Places or Google My Business), do the following steps: Step 1: Log into [...]